Struggling to think of Blog Ideas? Use keyword research for inspiration
The all-important blog, it’s a reason for customers to visit your website from the socials, allows for that all-important SEO component and allows them to stay longer and potentially have that ah-ha moment to move from a lead to a customer.
But are you struggling to come up with content or even content people are actually searching to write about? This is where keyword research comes into play.
It’s not only blog stories keyword research can be useful for, with the right keyword research and tools it can help form your content strategy, improve the copy on your landing pages and tap into what your potential customers are searching for and direct them through well-crafted ads and content.
Here are some keyword tools to help you research (by no means the full list)
Are you a visual person? AnswerThePublic is the keyword tool for you. For content planning there is a free version, which will allow you to see a visualization of a keyword you place into the tool. It’s a great tool for discovering phrases you might not have thought of or have forgotten. Visit: answerthepublic.com
- Keyword Tool Dominator
Do you sell on Amazon, Etsy, eBay? Keyword Tool Dominator is the tool for you. With keyword data from some of the largest platforms including: Amazon, eBay, Etsy, Walmart, Google, Google Shopping, YouTube, and Bing, you can see where your opportunities present itself. Plus, you can see where you could expand your product range! Please note: Use the free account wisely, you are limited to 3 searches per day per tool. But the benefit is that you can download the data for each search. Visit: https://www.keywordtooldominator.com/
- Google Trends
Google Trends. See what’s trending in Australia right now (it’s hand sanitizer right now!), it’s all about event-triggered spikes in keyword search volume, which will allow you to gain valuable data of the relative popularity of keywords, provide valuable data on regional variations, and is a great source for evaluating seasonality and trends in changes with search engine volume for specific keywords over time. Visit: trends.google.com
- Also Asked
This was created to help marketers understand how questions are topically grouped. These questions can help with keywords and related keywords, and also give you a direction on what questions to answer in content. Visit: https://alsoasked.com/
- Ahrefs and SEMRush (Paid tools)
These are paid tools for a reason, get competitor insights and keywords that are SUPER in-depth information on each keyword. An example of why this is a paid tool is that Ahrefs tells you EXACTLY how many backlinks you’ll need to rank on the first page of Google.
These should help you get started! There are also tools including Ubersuggest, Google Search Console, Soovle, YouTube Autocomplete, Amazon Autocomplete, Side-by-Side SEO Comparison Tool, Google’s “People Also Ask”, Jaaxy, Moz Keyword Explorer and the list goes on.. but this should be a good start to get those ideas flowing!
Good luck with those new blog stories.
If you need a hand with keyword research, blog creation or optimising your website so it’s SEO friendly, get in touch! Email Kellie at firstname.lastname@example.org or call 0417 706 165.