We’re process-driven, which means that we focus on the only thing that matters: results. Our systems and processes offer deep integration with e-commerce: including dynamic feed-to-campaign synchronisation, human and automatic bid management systems, and extensive experience in conversion rate optimisation through PPC.
Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.
When you advertise with Google Ads, you’re investing in more than just clicks. You’re choosing to connect with new customers when they’re most interested in your products and services, in ways that are useful to them.
It’s easy to throw money at PPC advertising, but it takes foolproof strategies to do it right and lead to a return on investment. By partnering with Trek Digital, your business comes with more than 15 years of expertise.
With over 2 billion monthly active users are you present on the second most popular website in the world?
The potential of a huge audience is a great reason to market your business on YouTube. If you are selling something, whatever that is, they’re on YouTube. If you’re an entrepreneur, owner, founder, solopreneur, coach, consultant, have physical product, e-commerce, digital products or even membership sites people are on YouTube.
We’re not going to make you spend a significant amount of resources in terms of making videos or tell you that you need a really big budget to produce videos, to be really successful at YouTube ads, and the reality is all you really need is your mobile phone and you can pull it out and you can speak into it and you can be able to produce a video. It’s literally that simple.
Then we produce our magic and deep dive into each of our key modules to make your YouTube Ads successful:
- Market Research
- Media Planning
- Conversion Tracking
- Metrics and optimisation
We really focus on making your YouTube Campaigns a success.
Formally Bing Ads - Microsoft Ads can work hand-in-hand with Google Ads - leverage both platforms
Google Ads may be top-of-mind with digital ads, but Microsoft Ads (Bing) is perfect for complementing your PPC strategy and filling any gaps in your online presence. With Bing Ads accompanying your Google Ad campaigns, you can expand the reach into new and unique territories. And even though Google has more search volume, Bing boasts higher positioning, less bidding competition, and generally a lower cost-per-click.
Another great feature is that Microsoft Advertising is the only advertising platform (other than LinkedIn) that allows you to target potential customers based on their LinkedIn profile information. You can target customers based on their:
- Company, such as Microsoft, Alibaba.com, or KLM Royal Dutch Air Lines.
- Industry, such as finance, broadcast media, or law enforcement.
- Job function, such as sales, accounting, or purchasing.
LinkedIn profile targeting is available for search campaigns, dynamic search ad campaigns, Microsoft Shopping Campaigns, and audience campaigns.
(Please note that not all possible companies, industries, and job functions are available for targeting)
Reach out to customers who have previously interacted with your business
Remarketing gives you a chance to reach out to customers who have previously interacted with your business. When a customer visits your site, they are tagged with a special cookie allowing you to advertise to them online. This means you get another chance to convert them into a sale!
Don’t let your valuable customers go! Remarketing helps you to follow a user from site to site to re-engage your customers and lead them back to your site.
The benefits of remarketing include:
- Staying engaged with your target audience
- Increase brand awareness
- Increase conversions
Get in front of your local audience
When you own or run a local business, you know it can be hard to get in front of the right audience. When the budget is tight, it can be even harder. However, with local PPC campaigns, you can run effective online advertising without breaking the bank.
We will make sure that our efforts are locally focused on reviewing your Google My Business listing, enabling ad extensions to get more locally detailed, landing page optimisation to name a few.
Managing your Google Ads Campaign – Ads That Drive Leads
01. Your Own Google Ads Specialist
We’re never too busy to answer your questions. The specialist that’s right for your business will work side-by-side with you, giving personal updates and helping you through any difficulties along the way.
02. Keyword research and monitoring
After getting to know your business and learning its goals, Trek Digitals Pay-Per-Click specialists dive in to find the best keywords that work within your budget and rival what your competitors are doing. Then we put the plan into action and monitor the results, always available to adjust the strategy when needed.
03. Campaign Objective
The campaign objective for any campaign should always be to generate a return on ad spend (ROAS), whether that is directly from an e-commerce shop on your website, through converted leads or phone calls generated from your content, or indirectly by increasing brand awareness to lead to later business (usually via YouTube Ads and Display Ads).
We sit down with you to discuss your goals, objectives, competition and overall strategy to provide our best advice. This will provide initial data to enable you to optimise the account whilst it’s infancy, but not too much that you’re overwhelmed and don’t know where to start!
05. Ad Extensions
Ad extensions such as sitelinks, callouts and structured snippers are NOT optional if you want to run a successful search campaign and are key to higher CTRs, lower CPC and good quality scores.
06. Compelling Copy
The main trick for writing compelling ad copy for Google is to include what the user has searched for in the headlines and descriptions. Tell them who you are, why they should visit your site, and add trust that you’re right for them. Imagine it’s a dating app for your ideal customer. You are paying to sell yourself on search, so ensure that every click counts.