Lead Gen Forms are templates that can be attached to a single image, carousel image, video, message, or conversation ad to collect information from the member if they click on the call-to-action button. The form is automatically filled with the member’s contact and profile information.

Collect even more quality leads from your ads on LinkedIn with seamless pre-filled forms

Text Recommendations

Form Name: 256 characters
Landing page URL: 2000 characters
Offer Headline:  60 characters
Offer Detail (optional): 160 characters
Privacy Policy: 2000 characters
Call-to-Action: 20 characters
Confirmation Message: 300 characters

Form Recommendations

Form Fields: 3-4 fields are recommended as best practice. 12 fields are the maximum

Profile information: Select up to 12 profile demographic question fields. First name, Last name, and Email address are automatically selected but may be unselected if you choose.

Number of custom questions (optional): 3
Number of characters in a custom question: 100

Available profile information form fields:

    First name
    Last name
    Email address
    LinkedIn Profile URL
    Phone number
    Postal/Zip code
    Work email
    Work phone number

    Job title

    Company name
    Company size

    Education Degree
    Field of study
    University / School
    Start date
    Graduation date



Custom questions (optional): Add up to three optional Custom questions. Each field has a maximum of 100 characters.
  • Custom questions count toward the 12-question maximum for your form
  • Custom questions are required fields a member needs to answer to submit the form
  • Fields are supported by most marketing automation/CRM partners
  • Multiple choice questions allow members to choose from a list of answers you define
  • Single line text questions allow members to enter a free-text answer
Custom checkboxes (optional): Choose up to five optional Custom checkboxes to get members’ specific consent for additional ways you intend to use their information.
  • Custom checkboxes don’t count toward the 12-question maximum for your form
  • The Checkbox message has a maximum of 500 characters
  • You can make Custom checkboxes required or optional fields for the member to complete


  • Message: Cannot be blank. Use up to 300 characters to write a thank you message to members who submit a response to the Lead Gen Form.
  • Landing page URL: Cannot be blank and must start with http:// or https://. Use this field to provide a landing page to members who submit a response to the Lead Gen Form. If you linked to a whitepaper or other virtual asset, you’ll want to include an ungated link to it so members can access it. LinkedIn does not automatically send any assets to members.
  • Thank you message call-to-action: Choose a call-to-action from the dropdown menu. The call-to-action selected will link to the landing page URL.

Get In Touch

T: 0417 706 165
E: hello@trekdigital.com.au

A: Waterman Business Centre
44 Lakeview Dr, Scoresby VIC 3179, Australia