Collect even more quality leads from your ads on LinkedIn with seamless pre-filled forms
Text Recommendations
Form Name: 256 characters
Landing page URL: 2000 characters
Offer Headline: 60 characters
Offer Detail (optional): 160 characters
Privacy Policy: 2000 characters
Call-to-Action: 20 characters
Confirmation Message: 300 characters
Form Recommendations
Number of custom questions (optional): 3
Number of characters in a custom question: 100
Available profile information form fields:
Contact
First name
Last name
Email address
LinkedIn Profile URL
Phone number
City
State/Province
Country/Region
Postal/Zip code
Work email
Work phone number
Work
Job title
Function
Seniority
Company
Company name
Company size
Industry
Education Degree
Field of study
University / School
Start date
Graduation date
Demographic
Gender
- Custom questions count toward the 12-question maximum for your form
- Custom questions are required fields a member needs to answer to submit the form
- Fields are supported by most marketing automation/CRM partners
- Multiple choice questions allow members to choose from a list of answers you define
- Single line text questions allow members to enter a free-text answer
- Custom checkboxes don’t count toward the 12-question maximum for your form
- The Checkbox message has a maximum of 500 characters
- You can make Custom checkboxes required or optional fields for the member to complete
Confirmation
-
Message: Cannot be blank. Use up to 300 characters to write a thank you message to members who submit a response to the Lead Gen Form.
-
Landing page URL: Cannot be blank and must start with http:// or https://. Use this field to provide a landing page to members who submit a response to the Lead Gen Form. If you linked to a whitepaper or other virtual asset, you’ll want to include an ungated link to it so members can access it. LinkedIn does not automatically send any assets to members.
-
Thank you message call-to-action: Choose a call-to-action from the dropdown menu. The call-to-action selected will link to the landing page URL.
