Pick the brain of an experienced marketer. No-nonsense SME business marketing strategy sessions.

If you’re looking for a no-nonsense style marketing coach with 15 years of real-world marketing experience to navigate you through, you’ve come to the right spot.
Trek Digital has over 15 years of experience managing PPC (Pay-Per-Click) Marketing strategies. We manage PPC accounts for businesses of all sizes and work diligently towards exceeding key performance indicator targets that demonstrate growth and scale. Our high client retention speaks for itself, and our no-obligation contracts, keeps us focused on constantly delivering the best possible results.

We’re process-driven, which means that we focus on the only thing that matters: results. Our systems and processes offer deep integration with e-commerce: including dynamic feed-to-campaign synchronisation, human and automatic bid management systems, and extensive experience in conversion rate optimisation through PPC.

Let us critically evaluate and develop successful marketing strategy for your business to allow for a clear direction and growth plan.

Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.

When you advertise with Google Ads, you’re investing in more than just clicks. You’re choosing to connect with new customers when they’re most interested in your products and services, in ways that are useful to them.

It’s easy to throw money at PPC advertising, but it takes foolproof strategies to do it right and lead to a return on investment. By partnering with Trek Digital, your business comes with more than 15 years of expertise.

Formally Bing Ads - Microsoft Ads can work hand-in-hand with Google Ads - leverage both platforms

Google Ads may be top-of-mind with digital ads, but Microsoft Ads (Bing) is perfect for complementing your PPC strategy and filling any gaps in your online presence. With Bing Ads accompanying your Google Ad campaigns, you can expand the reach into new and unique territories. And even though Google has more search volume, Bing boasts higher positioning, less bidding competition, and generally a lower cost-per-click.

Another great feature is that Microsoft Advertising is the only advertising platform (other than LinkedIn) that allows you to target potential customers based on their LinkedIn profile information. You can target customers based on their:

  • Company, such as Microsoft, Alibaba.com, or KLM Royal Dutch Air Lines.
  • Industry, such as finance, broadcast media, or law enforcement.
  • Job function, such as sales, accounting, or purchasing.

LinkedIn profile targeting is available for search campaigns, dynamic search ad campaigns, Microsoft Shopping Campaigns, and audience campaigns.

(Please note that not all possible companies, industries, and job functions are available for targeting)

With over 2 billion monthly active users are you present on the second most popular website in the world?

The potential of a huge audience is a great reason to market your business on YouTube. If you are selling something, whatever that is, they’re on YouTube. If you’re an entrepreneur, owner, founder, solopreneur, coach, consultant, have physical product, e-commerce, digital products or even membership sites people are on YouTube.

We’re not going to make you spend a significant amount of resources in terms of making videos or tell you that you need a really big budget to produce videos, to be really successful at YouTube ads, and the reality is all you really need is your mobile phone and you can pull it out and you can speak into it and you can be able to produce a video. It’s literally that simple.

Then we produce our magic and deep dive into each of our key modules to make your YouTube Ads successful:

  • Market Research
  • Media Planning
  • Creatives
  • Campaigns
  • Conversion Tracking
  • Metrics and optimisation

We really focus on making your YouTube Campaigns a success.

Get in front of your local audience

When you own or run a local business, you know it can be hard to get in front of the right audience. When the budget is tight, it can be even harder. However, with local PPC campaigns, you can run effective online advertising without breaking the bank.

We will make sure that our efforts are locally focused on reviewing your Google My Business listing, enabling ad extensions to get more locally detailed, landing page optimisation to name a few.

Reach out to customers who have previously interacted with your business

Remarketing gives you a chance to reach out to customers who have previously interacted with your business. When a customer visits your site, they are tagged with a special cookie allowing you to advertise to them online. This means you get another chance to convert them into a sale!

Don’t let your valuable customers go! Remarketing helps you to follow a user from site to site to re-engage your customers and lead them back to your site.

The benefits of remarketing include:

  • Staying engaged with your target audience
  • Increase brand awareness
  • Increase conversions
Testimonial – Entermission VR Escape Room

Kellie and her team at Trek Digital were hands on, researching on site, provided a comprehensive audit of our strategy, provide recommendations, train and implement with our staff her recommendations. It was a pleasure to to work with marketing consultant and strategist genuinely interested in our unique VR Escape Room experience and help us to our brand awareness and socials including how to outreach to TV and get us featured in Today Show! Would recommend to all business owners who need expert marketing help!

Annie ChanOwner - Entermission Melbourne
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