Amour Deluxe Candles came to us with a vision. To start producing candles that were above and beyond the generic cheap candles in the market. Every detail of this product range was meticulous thought and planned – from sourcing the best wax right through to engraving their signature range. This luxury vision just needed guidance to turn this into reality.
After strategic sessions, planning and implementation of the initial range, we launched their e-commerce website. Alongside a competitor analysis, it became clear that there was an opportunity for the same luxury range in the corporate hamper market. Through creating a successful product and strategic marketing direction and implementation, Amour is now a thriving Melbourne business.
- Marketing Strategy
- Instagram Launch
- Web Redesign
- Marketing & Brand Consulting
- Brochure Design
Amour Deluxe had the need to present prospects with a brochure that was not only ‘on brand’, but portrayed a luxury feel. With that, we designed a 12-page brochure design that had the ‘white space’ as not to feel cluttered, with a sleek minimal feel.
Launching a new e-commerce business meant a suitable website was needed. The request was to use a platform that would allow their internal staff to update without much knowledge about web design. After presenting all the options, design considerations and functionality required, Amour Deluxe Candles website was created.
The outcome of the brochure was that of both minimal, clean with plenty of white space to allow the users to take in the product images. Alongside the play of both colour options of their signature range of ‘black’ and ‘white’ to which we incorporated both a clean soft feel within the white pages, with a luxury tone within the black pages. The outcome, a stunning clean brochure.
“The brief - 'Leave a lasting impression'”
Amour Deluxe Candles
“We have worked with Kellie from Trek Digital since our business launched a few years ago. She has been outstanding with no request too big or small, advice whenever I needed it. She has done everything from building our website, creating an outstanding brochure, helped us launch a new range of products, branding, assistance with Instagram strategy and general marketing assistance when we needed it. We have been working with Kellie for many years, she is amazing!”Anna KaramitsosDirector, Amour Deluxe Candles